Looking for an SEO expert who actually knows Shopify? The platform has its own traps: fixed URL structures, near-duplicate product pages and themes coded in Liquid, which a generalist can miss. We compared six French experts on Shopify focus, published prices and proof of results, and if you want a first diagnosis before calling anyone, run a free Shopify SEO audit.
Here are the 6 best Shopify SEO experts in France in 2026:
Which Shopify SEO expert fits your store?
Three questions, one recommendation among the six experts in this guide.
What do you need most right now?
Top 6 Shopify SEO experts in France
1. Léopold De Wulf (Clickroad): the Shopify-only agency that also builds apps
| Works as | Agency, Clickroad |
| Based in | Rambouillet, Île-de-France (remote across France) |
| Shopify only | Yes |
| Published prices | Monthly plans from €500 to €3,000 |
| Also | Developer of the SEO Alpin apps |
Léopold De Wulf runs Clickroad, an SEO agency that works on Shopify and nothing else, a choice its own site states plainly. The service list maps onto the platform's real pain points: technical audits down to the Liquid code and structured data, internal linking, SEO work on collection and product pages, content, netlinking, migrations to Shopify and monthly Search Console reporting. The app side sets him apart: Clickroad is the developer behind the SEO Alpin apps on the Shopify App Store, so he also knows the platform from the developer side. Clients shown on the agency site include Aérographe France, LXIR, Acar-Housses and Maison du Brasero.
The limit: no paid ads. Clickroad's own FAQ says it does not run Google Ads campaigns, and its site and guides are in French only.
Our take: A Shopify-only agency that also develops Shopify apps, with its monthly plans listed on its homepage.
2. Teo Comyn (EXPERAISE): SEO, conversion and Liquid in one agency
| Works as | Agency, EXPERAISE (since 2019) |
| Based in | Near Arras, Hauts-de-France (remote) |
| Shopify only | Yes |
| Published prices | On quote |
| Listed in | Shopify's Partner Directory |
A Shopify Growth Engineer is how the Shopify expert Teo Comyn describes himself, and his agency EXPERAISE puts conversion first, with SEO and GEO (visibility in AI answers) alongside. The advantage of that mix: the same agency can find a technical SEO problem, rewrite the Liquid behind it and measure what the change does to sales. He trained at 42 Paris and ISC Paris, and the agency also handles store redesigns and migrations from PrestaShop, WooCommerce, Magento, Odoo and Wix. The offer is packaged rather than open-ended: an audit delivered in 5 to 7 working days (its fee is deducted from the next project), CRO sprints, redesigns and monthly retainers, for clients such as Nutripure, Maison Jearom and Second Step.
The limit: no public prices. Every project is quoted individually, so you only know the budget after a first call.
Our take: The right call when traffic is there but sales are not, or when your SEO fixes need theme development to go live.
3. Charly Cabéçadas (Kalys): the Shopify agency for established catalogs
| Works as | Agency, Kalys (since 2019) |
| Based in | Montpellier, Occitanie |
| Shopify only | Yes |
| Published prices | €500 to €700 excl. VAT a day |
| Public reviews | 5.0 on Google (13 reviews) |
Kalys was founded in 2019 by Charly Cabéçadas, who started in SEO at SEO Hackers two years earlier. The agency positions itself as 100% dedicated to Shopify and names a team of four on its site. Its method runs in four steps: a strategy audit, optimization of the pages that sell, content marketing and link building done in-house. He also writes for Abondance, one of the best-known French SEO publications, and publishes free training videos. Among the case studies on the Kalys site, Univers Minéral grew its revenue by 526% in 2022 over the previous year, and in an interview with FocuSur he cites Peaudouce going from 100 to 5,000 monthly visitors in a year.
The limit: no ads and no big press placements, both ruled out on the agency's About page. Kalys also says it works with Shopify stores selling more than 50 products.
Our take: Worth a call if you run an established catalog and want a dedicated Shopify team. Kalys says its Shopify Plus clients invest at least €20,000 excl. VAT a year.
4. Léo Poitevin (Astrak): netlinking for competitive markets
| Works as | Agency, Astrak |
| Shopify only | No, works across CMS |
| Published prices | From €900, €2,000 a month on average |
| Public reviews | 4.9/5 on Trustfolio (54 reviews) |
| Audience | 4.88K YouTube subscribers |
Before founding Astrak, Léo Poitevin held Head of SEO roles at GreenTomatoMedia and Techopedia, where he ran teams of writers producing content at scale. The agency covers the full range (technical SEO, content, netlinking, GEO, international SEO and migrations), and he co-founded Linkavista, a netlinking marketplace. It is a background built for competitive markets. On Shopify, Astrak publishes Nativus: +76% transactional clicks in four months, and a network of five Mon Ombrage stores that went from 5,714 clicks (June to August 2025) to 34,213 over the same months of 2026. He also shares a lot of his method on YouTube, with more than 540 videos.
The limit: not a Shopify specialist. Astrak works across CMS, and Shopify is one page among several on its site.
Our take: The profile to call when your market is crowded and backlinks are the bottleneck, with a budget to match.
5. Paul Vengeons: the consultant with the biggest audience
| Works as | Freelancer since 2020 |
| Shopify only | No, e-commerce focus |
| Published prices | €1,000 a day on Malt |
| Public reviews | 5.0 on Malt (7 reviews) |
| Audience | 21K LinkedIn followers |
Paul Vengeons went freelance in 2020, after a Master's in marketing at IAE Lille and time in Paris SEO agencies. On his Shopify page, the offer is clear: SEO only (audit, content and netlinking), no site building. He has built the largest audience of the six, with around 21,000 LinkedIn followers and close to 10,000 YouTube subscribers, trains people on Semrush for FormaSEO, and co-founded ChatSEO, an AI SEO assistant connected to Search Console and Google Ads. Client logos on his site include systeme.io, Ecomfrenchtouch and Soyons Élégantes.
The limit: a thinner Shopify track record in public. The case study he publishes is one of his own affiliate sites rather than a client's Shopify store, and his site also covers WordPress, Amazon and paid search.
Our take: A sound choice for an audit or a content and netlinking plan from a consultant who teaches as he works.
6. Chloé Boucaut: the freelancer who ran her own Shopify store
| Works as | Freelancer, in e-commerce since 2021 |
| Based in | Lille area, Hauts-de-France |
| Shopify only | No, also Framer and Webflow |
| Published prices | SEO support from €890 a month (€450 a day on Malt) |
| Public reviews | 5.0 on Malt (4 reviews) |
Chloé Boucaut learned SEO on her own store: Hempi, the Shopify shop she co-founded in 2021, before leaving her salaried job to go freelance. Her merchant background shows in the method: an audit, e-commerce keyword research, then she does the work herself in your Shopify admin and reports every month. She also covers GEO, international SEO, migrations and store builds, and trains merchants on SEO and Shopify, including for Ulule. Her Shopify case studies include Centans, with 17,600 clicks and 80 keywords in the top 3 after three months, and JOY!, with +410% revenue in Switzerland in six months.
The limit: not Shopify-only. She builds Framer sites and optimizes Webflow ones too, and two of her published case studies are Webflow projects.
Our take: A hands-on option for a small or mid-size store that wants someone who executes, not only recommends.
Frequently asked questions
How much does a Shopify SEO expert cost in France?
Among the six experts in this guide, published day rates run from €450 to €1,000: €450 for Chloé Boucaut and €1,000 for Paul Vengeons, both on Malt, and €500 to €700 excl. VAT for Charly Cabéçadas (Kalys). Monthly support starts at €500 at Clickroad and €890 with Chloé Boucaut. Astrak starts from €900, and its clients invest €2,000 a month on average. EXPERAISE quotes each project individually.
Should you hire a freelancer or an agency for Shopify SEO?
A freelancer gives you one point of contact who also does the work, which suits a small or mid-size catalog: Chloé Boucaut and Paul Vengeons both work that way. An agency brings a team (writers, developers, a project lead), which helps when hundreds of product and collection pages need work at the same time. Price depends on the person more than the format: in this guide, the cheapest monthly plan is an agency's (Clickroad, €500) and the highest day rate a freelancer's (Paul Vengeons, €1,000 on Malt).
Why hire a Shopify specialist rather than a general SEO consultant?
Because Shopify limits what you can change. URLs follow fixed prefixes (/products/, /collections/, /pages/), products can also be reached through collection paths, and robots.txt can only be edited through a robots.txt.liquid template. A generalist may recommend changes the platform won't allow. A Shopify expert works within these limits, and knows how to fix keyword cannibalization between collections and products.
What does a Shopify SEO audit cover?
A complete audit checks three layers. Technical: indexing, site speed, redirects and broken links. On-page: titles, meta descriptions, headings and content on every template, which a page-by-page SEO analysis speeds up. Content: pages competing for the same keyword and zombie pages that get no traffic at all. All six experts above offer an audit, and EXPERAISE deducts its audit fee from the next project.
How long does Shopify SEO take to show results?
There is no fixed timeframe, and Google does not give one either: it recommends asking any SEO what results to expect and when. Technical fixes (a broken redirect, a page blocked from indexing) can show once Google recrawls the pages. Content and links take longer. For scale, the case studies quoted above cover three months (Centans), four months (Nativus) and one year (Peaudouce).
What should you ask a Shopify SEO expert before hiring?
Start with the questions Google recommends asking: examples of previous work, whether they follow Google Search Essentials, the results to expect and in what timeframe, how they measure success and how they will communicate with you. For Shopify, add three of your own: Shopify case studies backed by Search Console data, who will edit your theme's Liquid code, and which apps they will ask you to install.
Can you improve your Shopify SEO yourself before hiring an expert?
Yes, and it makes the expert's time go further. The basics (titles, meta descriptions, alt text, broken links) can be handled with apps: see our selection of the best Shopify SEO apps, and the best internal linking apps for Shopify if your collections and products are poorly linked together. Keep the expert for strategy, content planning and the technical problems apps can't solve.
Does a blog help a Shopify store rank on Google?
It can, when articles answer the questions your buyers search for and link to the right products and collections. A blog that never links to sales pages rarely helps them. Shopify's built-in blog is bare, which is why we compared the best Shopify blog apps. Each article still needs its own title tag and meta description, and AI-generated meta titles and descriptions can write those in bulk, as long as someone who knows the products checks them.
Do product reviews help Shopify SEO?
Indirectly. Reviews add fresh, unique text to product pages, and review markup can make a page eligible for review snippets, the stars shown in Google results. Eligibility is not a guarantee: Google decides whether to show them. To collect reviews in the first place, see the best Shopify reviews apps.
Do backlinks still matter for a Shopify store?
Yes. Google says it uses links as a signal when determining the relevancy of pages and to find new pages to crawl. All six experts here list netlinking among their services; the difference is scale. Kalys builds links in-house and Léo Poitevin co-founded Linkavista, a netlinking marketplace. Whoever does the work, keep an eye on the links you gain and lose with a backlink tracker.
Do French Shopify SEO experts work in English?
Five of the six do. Teo Comyn, Léo Poitevin and Paul Vengeons all run English versions of their sites, and Chloé Boucaut and Charly Cabéçadas list full professional English on their Malt profiles. Clickroad works in French: its site and guides are in French only.
Is there an official directory of Shopify experts?
Yes. Shopify runs its own Partner Directory, where agencies and freelancers list their services, and Teo Comyn is listed there. Independent directories exist too: Shopexperts, for example, matches merchants with vetted experts for free (see below).
Looking for another profile?
Shopexperts is an independent directory that matches you with up to three vetted Shopify experts, in France or abroad. It is free for merchants and says it usually finds a match within the hour.