Last updated: March 10, 2026
These Terms of Use (“Terms”) govern your access to and use of the SEO Alpin application, website, and related services (collectively, the “Service”) provided by M4 SAS, 131 Boulevard Pereire, 75017 Paris, France (“M4 SAS”, “we”, “us”, or “our”).
By installing, accessing, or using the Service through Shopify or otherwise, you agree to be bound by these Terms. If you do not agree to these Terms, you must not install, access, or use the Service.
If you use the Service on behalf of a company, organization, or other legal entity, then you represent and warrant that you have the authority to bind that entity to these Terms, and “you” and “your” refer to that entity.
Eligibility
You may use the Service only if:
(a) you are at least 18 years old;
(b) you have the legal capacity to enter into a binding contract; and
(c) your use of the Service does not violate any applicable law, regulation, or third-party right.
The Service is intended for merchants and business users of Shopify. You are responsible for ensuring that your use of the Service is appropriate for your business and compliant with all laws applicable to your activities.
The Service
SEO Alpin is a Shopify app designed to help merchants manage, improve, and automate certain SEO-related functions for their online stores.
We may add, modify, suspend, or discontinue any part of the Service at any time, including features, functionality, integrations, or technical requirements, with or without notice, to the extent permitted by applicable law.
We do not guarantee that any specific feature will remain available permanently.
Shopify Account and Third-Party Platforms
The Service may only function in connection with a valid Shopify account and store.
Your use of Shopify and any third-party platform, application, theme, extension, API, plugin, hosting provider, analytics tool, or other service connected to the Service is governed by the separate terms and policies of those third parties. We are not responsible for third-party products or services, including Shopify, or for any downtime, data loss, security issue, billing issue, suspension, or limitation caused by a third party.
You are solely responsible for maintaining your Shopify account, store settings, billing arrangements, and any required third-party subscriptions or permissions.
License
Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to install and use the Service solely for your internal business purposes in connection with your Shopify store.
You must not, and must not permit any third party to:
(a) copy, reproduce, modify, adapt, translate, or create derivative works of the Service;
(b) reverse engineer, decompile, disassemble, or attempt to derive the source code of the Service, except where such restriction is prohibited by law;
(c) sell, resell, rent, lease, sublicense, distribute, or otherwise commercially exploit the Service except as expressly authorized by us;
(d) use the Service to build a competing product or service;
(e) interfere with or disrupt the integrity, performance, or security of the Service;
(f) access or use the Service in an unauthorized manner, including by bypassing technical limitations or security measures;
(g) use the Service in violation of applicable laws, regulations, Shopify rules, or third-party rights.
Merchant Responsibilities
You are solely responsible for:
(a) your store, content, products, services, and business operations;
(b) the accuracy, legality, quality, and completeness of the data, content, and information made available through your store or through the Service;
(c) reviewing and validating any changes, recommendations, automations, or outputs generated by the Service before relying on them in production;
(d) maintaining appropriate backups of your store data and content;
(e) ensuring that you have all necessary rights, notices, and consents required to collect, use, and share personal data through your store and through the Service;
(f) complying with all applicable laws and regulations, including consumer protection, advertising, marketing, privacy, data protection, accessibility, tax, and e-commerce laws.
You acknowledge that SEO results depend on many factors beyond our control, including search engine algorithms, market conditions, site structure, content quality, competition, third-party integrations, and your own implementation choices. The Service does not guarantee any specific ranking, traffic level, indexing result, sales result, or commercial outcome.
- Access to Store Data
In order to provide the Service, the app may access certain data from your Shopify store in accordance with the permissions you grant during installation or later authorization.
You instruct us to access, use, and process such data only as necessary to provide, maintain, secure, support, and improve the Service, and as otherwise described in our Privacy Policy and any applicable data processing terms.
You represent and warrant that you have all rights and permissions necessary to authorize us to access and process store data, including any personal data, in connection with the Service.
Privacy and Data Protection
Your use of the Service is also subject to our Privacy Policy.
Where we process personal data on your behalf as part of providing the Service, you remain responsible for your own compliance obligations as the merchant or store operator, including providing legally required notices and obtaining any required consents from your customers, visitors, and users.
You must not use the Service to process personal data in violation of applicable privacy or data protection laws.
Fees and Billing
If the Service is offered on a paid basis, you agree to pay all applicable fees, charges, taxes, and billing amounts associated with the plan or features you select.
Unless otherwise stated, billing for the Service may be handled through Shopify’s billing system. By selecting a paid plan or paid feature, you authorize the applicable charges through your Shopify account or other approved payment method.
All fees are exclusive of taxes unless stated otherwise. You are responsible for any sales tax, VAT, GST, withholding tax, or similar tax applicable to your purchase or use of the Service, except taxes based on our net income.
Except as required by applicable law or expressly stated by us in writing, all fees are non-cancellable and non-refundable.
We may change pricing, plans, or billing terms at any time. Any pricing change will apply prospectively.
Intellectual Property
The Service, including all software, code, technology, tools, workflows, designs, text, graphics, logos, trademarks, interfaces, documentation, and other content made available by us, and all related intellectual property rights, are and remain the exclusive property of M4 SAS and its licensors.
These Terms do not transfer to you any ownership rights in the Service or in our intellectual property.
You retain ownership of the content and data you submit to or make available through the Service. You grant us a worldwide, non-exclusive, royalty-free license to host, copy, transmit, process, display, and use such content and data solely as necessary to provide, maintain, support, secure, and improve the Service and to enforce our rights under these Terms.
Feedback
If you provide us with any ideas, suggestions, recommendations, feature requests, comments, or other feedback regarding the Service (“Feedback”), you grant us a worldwide, perpetual, irrevocable, non-exclusive, transferable, sublicensable, royalty-free right to use, reproduce, modify, commercialize, and otherwise exploit that Feedback without restriction or compensation to you.
Acceptable Use
You must not use the Service:
(a) for any unlawful, fraudulent, deceptive, abusive, or harmful purpose;
(b) to infringe intellectual property, privacy, publicity, or other rights of any person or entity;
(c) to distribute malware, malicious code, or harmful content;
(d) to interfere with the operation, performance, or security of the Service or any third-party system;
(e) to send spam or unauthorized communications;
(f) in a manner that could damage, disable, overburden, or impair the Service or our infrastructure;
(g) to circumvent limitations, quotas, or technical restrictions.
We may investigate any suspected misuse of the Service and may suspend or terminate access where we reasonably believe a violation has occurred.
Beta Features
From time to time, we may offer beta, preview, trial, experimental, or early-access features. Such features are provided “as is” and may be modified, suspended, or discontinued at any time without notice. We make no commitment to make any beta feature generally available.
- Availability and Support
We will use reasonable efforts to make the Service available, but we do not guarantee uninterrupted or error-free operation.
The Service may be unavailable from time to time due to maintenance, updates, technical issues, third-party outages, force majeure events, or other reasons beyond our control.
Any support we provide is offered at our discretion and may be subject to separate conditions, support hours, or plan limitations.
Disclaimer of Warranties
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT ANY WARRANTY OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE.
WE DISCLAIM ALL WARRANTIES, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, QUIET ENJOYMENT, ACCURACY, RELIABILITY, AVAILABILITY, SECURITY, OR THAT THE SERVICE WILL MEET YOUR REQUIREMENTS OR ACHIEVE ANY SPECIFIC RESULT.
WITHOUT LIMITING THE FOREGOING, WE DO NOT WARRANT THAT:
(a) THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE;
(b) THE SERVICE WILL BE COMPATIBLE WITH EVERY STORE, THEME, DEVICE, APP, OR BROWSER;
(c) ANY DATA, RECOMMENDATION, OUTPUT, OR RESULT GENERATED BY THE SERVICE WILL BE COMPLETE, ACCURATE, OR SUITABLE FOR YOUR NEEDS;
(d) ANY SEO IMPROVEMENT, SEARCH ENGINE RANKING, TRAFFIC GROWTH, INDEXING RESULT, OR COMMERCIAL RESULT WILL BE ACHIEVED.
Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, M4 SAS AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AFFILIATES, CONTRACTORS, AGENTS, LICENSORS, AND SERVICE PROVIDERS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, BUSINESS, CUSTOMERS, GOODWILL, USE, DATA, OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS SHALL NOT EXCEED THE AMOUNT PAID BY YOU TO US FOR THE SERVICE DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR ONE HUNDRED EUROS (EUR 100), WHICHEVER IS GREATER.
THE LIMITATIONS IN THIS SECTION APPLY REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, STATUTE, OR OTHERWISE.
NOTHING IN THESE TERMS EXCLUDES OR LIMITS LIABILITY THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.
- Indemnification
You agree to defend, indemnify, and hold harmless M4 SAS and its officers, directors, employees, affiliates, contractors, agents, licensors, and service providers from and against any claims, actions, proceedings, liabilities, damages, judgments, settlements, penalties, fines, costs, and expenses, including reasonable legal fees, arising out of or relating to:
(a) your use of the Service;
(b) your store, products, content, or business operations;
(c) your breach of these Terms;
(d) your violation of any law, regulation, or third-party right;
(e) any data, content, or material provided by you or accessed through your store.
Suspension and Termination
We may suspend, restrict, or terminate your access to the Service, in whole or in part, immediately and without prior notice if:
(a) you breach these Terms;
(b) we reasonably suspect fraud, abuse, misuse, or unlawful activity;
(c) your use of the Service creates risk for us, Shopify, other merchants, or third parties;
(d) we are required to do so by law, regulation, court order, or third-party platform requirement;
(e) Shopify suspends, disables, or terminates your store or app access.
You may stop using the Service at any time by uninstalling the app and discontinuing use of the Service.
Termination or uninstalling the app does not relieve you of any obligation accrued before termination, including payment obligations.
Sections of these Terms that by their nature should survive termination shall survive, including sections relating to fees, intellectual property, disclaimers, limitations of liability, indemnification, governing law, and dispute resolution.
Changes to the Terms
We may update these Terms from time to time. If we make material changes, we may provide notice by updating the date above, through the Service, through Shopify, on our website, or by other reasonable means.
Your continued use of the Service after the effective date of the updated Terms constitutes your acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the Service.
Confidentiality
Any non-public business, technical, or commercial information disclosed by us in connection with the Service and identified as confidential, or that should reasonably be understood to be confidential by its nature, shall be treated by you as confidential and shall not be disclosed to any third party except as required by law or as necessary for your authorized use of the Service.
Force Majeure
We shall not be liable for any delay, failure, or interruption resulting from causes beyond our reasonable control, including acts of God, natural disasters, war, terrorism, civil unrest, labor disputes, internet or telecommunications failures, hosting failures, cyberattacks, power outages, government actions, epidemics, pandemics, or failures of third-party providers.
Export and Sanctions Compliance
You represent and warrant that you are not located in, under the control of, or a national or resident of any country or territory subject to applicable trade sanctions, and that you are not listed on any applicable government prohibited or restricted party list.
You must not use the Service in violation of export control or sanctions laws.
Entire Agreement
These Terms, together with our Privacy Policy and any additional terms expressly referenced herein or presented to you in connection with specific features, constitute the entire agreement between you and M4 SAS regarding the Service and supersede all prior or contemporaneous agreements, understandings, and communications relating to the subject matter.
If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall remain in full force and effect.
Our failure to enforce any provision of these Terms shall not constitute a waiver of that provision or of any other provision.
You may not assign or transfer these Terms without our prior written consent. We may assign or transfer these Terms, in whole or in part, in connection with a merger, acquisition, corporate reorganization, sale of assets, or by operation of law.
Governing Law and Jurisdiction
These Terms and any dispute, claim, or controversy arising out of or relating to these Terms or the Service shall be governed by and construed in accordance with the laws of France, without regard to conflict of law principles.
Subject to any mandatory law providing otherwise, the courts of Paris, France shall have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Service.
Contact
If you have any questions about these Terms, you may contact us at:
M4 SAS
131 Boulevard Pereire
75017 Paris
France
Email: contact@clickroad.fr